Hasn't it been everybody's dream, to own a piece of the pie that makes up the multi-trillion dollar food industry? Guo Baosheng, the founder of the Chinese retialer chain, 'Liangpin Puzi' may have made this dream a reality by offering shares as part of its new plan, which would enable it to go public as soon as late 2021.
Established in 2012, the company has grown to become one of the most influential retailers in the Chinese market, with an estimated revenue of 4.6 billion yuan in 2019, according to a report released by its parent company, the Hong Kong Investment Group. In order to remain competitive and appeal to a larger consumer base, Liangpin Puzi has continually sought to diversify its product offering. Its catalogue now includes a range of snacks, dried fruit, tea, nuts, and other health snacks.
The company's mission statement is to "offer snacks that are nutritious and delicious", and is committed to delivering quality products to consumers. It is also striving to create a positive experience for customers through its e-commerce platform, website, and boutiques across China.
In addition to its well-established online presence, Liangpin Puzi's brick and mortar stores have been incredibly popular traits for consumers. The stores emphasise experience and selling within a select few locations, mostly in second-tier cities, while also offering takeaway and delivery options.
On a global level, the company has had success in establishing a presence in the US, China, and Europe, with stores in over ten thousand locations. In a recent report, Liangpin Puzi was cited as one of the most innovative Chinese companies in the sector, due to its investments in various technological improvements across its e-commerce, retail, and logistics businesses.
The listing news of Liangpin Puzi has been widely anticipated by industry professionals, with engagement percentages of over 99.9%. The aim of the listing is to raise funds for further expansion of the company's food portfolio, as well as to help its expansion into overseas markets.
Liangpin Puzi's listing is expected to be conducted through the Shanghai Stock Exchange STAR Market, making its listing the fourth so far under the programme. The company has stated its intent to complete the listing process by the end of 2021 at the earliest, however, this timeline may be subject to change due to the current market environment.
In these unprecedented times, where technology-centric companies see exponential growth, it is interesting to see Liangpin Puzi pursuing its retail-focused expansion plans. It is hoped that the listing will prove successful, as it could provide investors with the opportunity to tap into one of the world's largest consumer markets.
评论已关闭！